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Archives for : NYC Girl’s Project

NYC Girl’s Project

Who: New York City Mayor, Michael R. Bloomberg

What: Launching public health campaign, NYC Girl’s Project

When: Fall 2014, according to NYC.gov website

Where:  New York City

Why: to educate women of all ages about the risks of negative body images. With the proper education, city officials are hoping to prevent the effects that negative body images have such as: eating disorders, drinking, acting out sexually, suicide and bullying.

Article Quote: “Mr. Bloomberg is taking on the popular, unattainable notions of beauty promoted by professional image-makers with a campaign that tells girls that they are beautiful the way they are.”

 

Article Link: http://www.nytimes.com/2013/10/01/nyregion/city-unveils-a-campaign-to-improve-girls-self-esteem.html?smid=pl-share

Campaign Link: http://www.nyc.gov/html/girls/html/home/home.shtml